| Sam Young Newsletter | 
 Issue 237, July 2013
 
Hi guys,
 
How important are numbers for your field or profession? Check out Careers By the Numbers below.
 
We really do become what we watch. Check out Moderate TV = Moderate Politics. 
 
Don't forget, if you want to be taken off my mailing list,  click here to send me a reply e-mail and I will remove your name.
 | Careers By the Numbers | 
I  still remember the immense relief I felt, when at high school, I completed fifth  form Maths. It was the all-encompassing rush of a nasty project being packed  away forever in a "phew, I never have to do that again" exaltation.  Little did I know that when I embarked upon my degree, that I would need to  complete stats and calc papers. Oops, miscalculated there, then. 
  
Regardless  of my naivety, what I hadn't realised at my then tender age is that we  all use numbers every day. Some feel dry as dust, some come packed with meaning:  anniversaries, speed limits, bank interest, equity, credit card statements,  weight, box numbers, lottery tickets, elections and deadlines. 
  
When  working with clients who are looking for new roles, the numbers are very  important. Our clients want to be one of the micro percentage of the  half-million online CVs which are selected for that interview. Sullivan (2013,  citing Talent Function Group LLC) talks us through the "hiring funnel"  numbers: 1,000 see the job ad; 200 start applying; 100 actually apply; 25 CVs  get through the first cut, 5-ish to interview, 2-ish to second interview, 1 will  get a job offer. Being able to convey that to our clients, and to build  resiliency into their search process, is very important. 
  
Sullivan  (2013, citing Careerbuilder, and Adecco) talks us through some more critical  numbers: a well-organised CV improves your chances of making the cut by 60%; 61%  of recruiters reject CVs for typos, 43% for spelling, 76% for an unprofessional  email address; and the average recruiter will spend only 2 seconds seeking  keywords in your client's application of the entire 6 seconds they spend on the  "in" or "out" decision. Ouch. 
  
Considering  the world of work, there is a huge variety of statistics on employment,  retention, economic markers, confidence, sectors, prices and inflation factors  out there. It is hard to know what is useful, and harder to find it! As one of  my roles as Comms Director on NZ's national Career Development Association's  Executive, I summarise key NZ markers every couple of months to help the  organisation keep track of shifts in play for the careers area. 
  
Numbers  are important in any profession. But they figure largely for careers in defining  and generalising personality types, multiple intelligences, ability to analyse,  numeracy, left brain and logical thinking. The numbers help us form shapes,  patterns and predictors which help hugely in self-analysis, self-development and  self-leadership. Tests such as MBTI, HBDI, Holland codes or the Five Factor  Model couldn't exist without the algorithms to categorise, count and crunch our  responses. Data are the numbers, but that is not the end of it. 
  
Careers  people then have to turn those numbers into a story, into information that helps  our clients to find their own path, their own pinnacle. And we have to be  careful with the numbers and tales we tell from them. Numbers can be seen as an  excuse to limit: to create a narrative about odds which are too great, too much  of a stretch. For those clients, we need different stories. We need instead to  tell the numbers as one step, after another, after another, on journeys with  eyes lowered from the pinnacle, which lead them safely to their goal. 
  
Numbers  are important: not the only thread in the story, but one of the important  threads, and needs to be remembered. 
  
References 
  
Sullivan, Dr John (13 May 2013). Why You Can't Get A Job …Recruiting Explained By the Numbers. USA: Electronic Recruiting Exchange (ERE) Media Inc. Retrieved 17 June 2013 from http://www.ere.net/2013/05/20/why-you-cant-get-a-job-recruiting-explained-by-the-numbers/
| Moderate TV = Moderate Politics | 
Wow  - did you realise that TV apparently made US politics more middle-of-the-road,  in the post-war era to 1960? 
  
Harvard's  Filipe Campante and Daniel Hojman have been studying how early  "mainstream" TV content assisted in softening the more extreme  political views of the US population. As TV started to spread patchily though  the US from 1946-1960, the researchers studied elections to congress. They found  TV to be a causal factor in decreasing political party polarisation during that  time, with around 1 standard deviation decrease in polarisation for every ten  years. 
  
The  thing that fascinates me is the logical extrapolation of this finding to nations  who broadcast a lot of US shows. It may be that NZ's viewers in the 1960s were  also affected by the older US shows that were screening. It just goes to show  you: TV will absolutely affect your brain.
  
Probably  one of the reasons I don't have one :-)
  
References: 
  -       Campante, Filipe R. & Hojman, Daniel A. (19 June 2013). How TV Depolarized Politics in Mid-Century America. USA: Harvard Daily Stat. Viewable online at http://links.mkt3142.com/servlet/MailView?ms=NjM3Njg4MgS2&r=ODI5MDQxMTUwS0&j=NzYxNTAyODUS1&mt=1&rt=0
-       Campante, Filipe R. & Hojman, Daniel A. (2013). Media and polarization: Evidence from the introduction of broadcast TV in the United States. Journal of Public Economics, April 2013, Volume 100, issue 1 (pp. 79-92).
| Hot Key Shut Down | 
  If you wanted to create a desktop shortcut to shut your PC or laptop down in  Windows 8 (where you no longer have a Windows "Start" button on the  taskbar), all you need to do is: 
  -       Right click on the desktop
-       Select New | Shortcut
-       Copy in your desired command code - eg Lock "Rundll32 User32.dll,LockWorkStation"
-       Click Next, ensure your name is OK (eg "Lock"), and click OK
-       To create the hot key combo, right click on your shortcut and select Properties
-       In the Shortcut tab, in the "Shortcut key" field, press the keys you want to use to action this item.
  Be aware though, that keying the Windows key on the keyboard is all you need to  do, if you want the old Start menu, anytime, in Windows 8. 
  
  Thanks to TechRepublic's Greg Shultz for this tip, from http://www.techrepublic.com/blog/window-on-windows/shut-down-windows-8-from-the-keyboard/7834?tag=nl.e064&s_cid=e064&ttag=e064  
  | TLAs for SMEs | 
 Here are this newsletter's TLAs   (Three Letter Acronyms) for you:
  -       QR, Quick Response codes. These are a smart bar code - usually shaped like a square - that you can scan with your smartphone, usually a website shortcut saving you having to type a web address.
Please feel free to email me with any TLAs that you want to get the bottom (meaning!) of.
| Tips, Short+Hot Keys | 
In this newsletter, we look   at the command lines for shutting down or hibernating your PC or laptop:
  -       To Restart, in the search box on the Windows menu, enter "Shutdown -r -f -t 00"
-       Shut Down "Shutdown -s -f -t 00"
-       Hybrid Shut Down "Shutdown -s -f -t 00 -hybrid"
-       Sleep "Rundll32.exe powrprof.dll,SetSuspendState Sleep"
-       Hibernate "Shutdown -h"
-       Lock "Rundll32 User32.dll,LockWorkStation"
-       Sign Off "Shutdown -l"
-       Switch Users "Tsdiscon.exe"
| Hot Linx | 
TechRepublic have a great "how to" on  multiple conditional sum formulas in Excel - a stellar new toy! - at http://www.techrepublic.com/blog/window-on-windows/use-sumifs-to-sum-by-multiple-conditions-in-excel/7724?tag=nl.e064&s_cid=e064&ttag=e064 
  
If you can’t tell your “–ances” from your  “–ences”, then the OEDs blog article on this will help you, just as much  as it helped me, at http://blog.oxforddictionaries.com/2013/05/ance-ence-suffixes/
  
Launched in January this year, Applause crawls user  reviews of apps - be they Microsoft, Android or Apple - on the web, and assigns  a score. They then list the top five apps by drop-down category on their home  page. Check it out at http://www.applause.com/
  
Canada and New Zealand use the Career Development  model, but Canada has a very simple explanation and diagram that helps both  career clients - regardless of their drivers - to clearly determine their needs.  Check out the quick explanation at http://careerprofessionals.ca/career-development/  and the model diagram itself at http://careerprofessionals.ca/wp-content/uploads/2013/05/Career-Development-Model.png
    
                                  Catch you again soon!! E-mail your suggestions to me here
    

 
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