Three years ago I decided that my blog strategy would be to write posts as I came by the inspiration, but to schedule those posts so that they were released three times a week on a Monday, Wednesday and Friday, regardless of when I wrote them. This means that when I get busy, I don’t have to be frantically writing on top of everything else.
When I write - over summer and in the mid-winter break, usually - I draw from an idea bank which is a mix of partially constructed posts which I have saved as a draft post (with a title, a few guiding words and some links) in my blog management system, or - especially if I am away - in 750words. I have blogged about 750words before (read those posts here), which I use to help me develop my writing habit a little bit at a time, every day.
At the beginning of the new academic year, I may have three months of posts scheduled and circling in holding pattern. While I do write throughout the year, I can't keep up with posts going live, so scheduled posts steadily deplete. By the start of the next summer break I may only have one or two posts left, and need to focus on completing drafts and writing up banked ideas. While I may at times have been writing posts one behind the next one scheduled, I have kept to my current three-posts-a-week pattern since May of 2015.
I write for myself. This means that my blog lacks focus, as I write on a broad variety of topics. This is not the normal blogging pattern, and - as all the experts say - is not a strategy designed for fame and fortune through reaching and tuning into to a particular audience.
Writing is a process that I enjoy. I am a knowledge magpie, and will sometimes simply write to clarify my own thoughts. Some posts are simply 'notes to self' or a banked idea for how to fix something that has broken. Some posts are client-informative; some are student-informative. I write on leadership, on self-leadership, and on learning... and on anything which takes my fancy, really.
I write, and send my writing into the ether. And sometimes people comment to say they like what I have written, which is nice.
Sam
These are really wonderful ideas in concerning blogging.
ReplyDeleteYou have touched some good points here. Any way keep up wrinting.
Thanks for the kind feedback, Anonymous :-)
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