Tuesday, 14 December 2010

Serving is the New Selling

According to Trendwatching, it has "never been more important to turn your brand into a service". Their impression of consumers is that we are tired, don't have enough time to make good decisions, and really want some TLC. Trendwatching call it "Brand Butlers"

Well, that does sound like many of us after a long week at the salt-mines, doesn't it! Trendwatching feel that the time is right, now that web technology makes it possible to offer tailored and relevant services to consumers anywhere in the world, in any time zone - 24 hours a day, to offer a really FANTASTIC service to your clients.

The aspects of buyer behaviour that add up to the "Brand Butler" trend is that consumers feel they don't have enough time, control or independence, and they want more convenience. Customers also want the businesses they chose to deal with to truly care about them, and to show that care in every transaction.

For businesses, this means you need to change the focus behind many of your customer interactions into a service-oriented one. As Trendwatching put it, "from 'broadcasting' to assisting". It is a big shift, but, if done well, can reap huge rewards.

To read more, go to http://trendwatching.com/trends/brandbutlers/ 

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