Tuesday, 3 September 2013

Leave Your Buts Behind

There used to be a series of adverts on NZ TV for the Open Polytechnic, with the strapline "leave your buts behind", and encouraging potential customers not to limit themselves by what they had been, but to be open to their potential.

I felt it was a great ad campaign, largely because of the simplicity of its concept: if we remove our metaphorical and linguistic limiters, is there anything that we might not accomplish?

The OpenPolytechnic ad campaign has been updated a bit, and has segued into the message of the 'and'. It too might inspire us!

Go to http://www.youtube.com/watch?v=_aDIqxqLBck to view, and to be encouraged to continue to leave our buts behind.
Sam


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