Wednesday, 4 September 2013

Seth Godin is Poking the Box

Seth Godin has been a prolific writer of very accessible marketing books. He is also a great identifier of disruptive technologies.

In his relatively new book, "Poke the Box", Seth looks at initiative, spark, drive, impetus: the desire to simply START a project. And he looks at what holds us back from starting.

His book then focuses on self-leadership, if you will. In the best cases, where we take the plunge and get off the couch to get an idea we have been incubating started.

Where we don't wait for someone else to say "Go!", but we do it for ourselves.

Such a simple story, but so very, very powerful.

Seth also explores what the drivers and inhibitors are today, in the West, and why we need more of what gets us started in the first place. He closes the book with a great quote from Siddhārtha Gautama, “There are two mistakes one can make along the road to truth. Not going all the way, and not starting”.

You can buy Seth's book on Kindle for a very reasonable $5.88 at Amazon.

By the way, this connects with another concept - that of 'intrapreneurship' as proposed by Dan Schawbel, author of "Promote Yourself: The new rules for career success" (Kindle).

  • Godin, Seth (2011). Poke the Box: When was the last time you did something for the first time? USA: The Domino Project.
  • Schawbel, Dan (2013). Promote Yourself: The new rules for career success. USA: St Martin's Press


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