Friday, 2 August 2019

3 Ways to Make Your Website More Attractive to Customers

Of all things digital, websites are one of the key marketing tools. Yes, they cannot be considered ads proper, as their primary purpose differs from that of direct advertising, but prospective customers definitely pay attention to what your company’s or project’s website is like. If it is drab, looks suspiciously outdated and fails to load properly, the chances are your visitor will go search elsewhere. 

Of course, no nifty package can – and should – be used to trick people into buying from you when your product or service is of poor quality. The things stated below are for those who offer quality products and have already ensured the thing their customers come for is great.

But what if your page appears to be deterring visitors from purchasing from you despite the high quality of your goods? Let us take a look at what possible causes there may be.

  1. Slow loading
    Is there anything that prevents easy access to your website? One of the most unexpected reasons why few people use your website is that it may be too slow. Slow loading may be caused by a lot of things, but the most common culprits are unoptimised content, poorly-written code, and failure of your hosting provider to ensure decent load time.

    The first two things are your responsibility. Check what may be slowing your pages down: analyse the content (images, videos, forms, etc.), and use only those scripts that were created by professionals and lead to no errors. The third possible cause is due to the technical performance of your hosting provider. Server problems are not uncommon, and they may well result in slow loading.

    You can try to prevent it by monitoring your website load time and up-time with the help of special tools (there are plenty of specialised websites and plugins, like Pingdom, for instance), and checking whether the performance of the hosting provider you are interested in has recently been great before setting up your website or moving it (this can be done using Hrank).

    Rarely are visitors patient enough to wait for more than a couple of seconds, so if it takes a lot of time for your page to load, it may be one of the reasons why prospective customers are reluctant to use your website. Improving it may result in more traffic.
  2. Make sure you have included relevant information
    Your website is supposed to be the place where your audience can find the information they need, be it the cost of your services, articles on how to tackle common problems, or what exactly you can offer. A website that is predominantly ad-oriented is unlikely to succeed. Gone are the days when ads were all about “BUY NOW ELSE IT WILL BE TOO LATE”. It is time we switched to a more productive way of using websites, that is making them really useful to users.

    The majority of people who come across your page understand it when the focus is on SELLING. A much better strategy is to offer help – and yes, it is normal to include things that are provided for free. Think about posting really informative articles or helping your audience some other way. By doing this, you can boost the value of your website and thus make it more attractive.
  3. Design matters
    Last but not least, your website should be designed with regard to what your target audience is. There are still a lot of websites that fail to be user-friendly and easy to navigate, and the colors used also matter: quality of design is a multi-faceted thing.

    Make sure all the elements of your pages are easy to find. Mobile-friendliness is a must, as more people are using portable devices to access websites. Consider updating website design or even overhauling it if it is outdated. It does not mean you have to spend a fortune on a venerated designer, though. The takeaway here is that if your website looks cheap, it may also look less reliable. Being reliable is a priority, but reflecting it via website design may even be considered a sign of respect for your visitors. Neat websites are better than those with blinking banners and chaotic ads.

    These are basic things, but they are often overlooked by website owners. Analyse your pages and improve them so that it can be a better place for your audience.


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