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Friday, 30 January 2004

Newsletter Issue 74, January 2004


Sam Young Newsletter

Issue 74, January 2004
Hi guys,
Fancy yourself as a market researcher? Then read on in So You Wanna Be A Research Star? below. Then we look at what training courses the NZ Institute of Management is putting on in Nelson this coming year in NZIM 2004 Training in Nelson
Don't forget, if you want to be taken off my mailing list, click here to send me a reply e-mail and I will remove your name.

So You Wanna Be A Research Star?

There are a load of companies around the world who need your input; market research companies, surveyors and then there are a weird bunch who look for business trends, such as springwise.com.
The Amsterdam-based ecompany, Springwise, is a 'new business' intelligence firm, publishing reports and newsletters dedicated to new business ideas and business opportunities on a global scale. To ensure true 'glocal' coverage, the central office in Amsterdam liaises with partners in New York and London, and stays in close contact with the Springspotter Network - 1000+ idea spotters in more than 50 countries worldwide, from China to Canada, South Korea to South Africa, and from Belgium to Brazil. 
While Springwise scans every major international and US business publication looking for new 'business to consumer' (B2C) trends and marketing ideas, the Springspotter Network seeks B2C ideas and concepts that are already up and running in smaller national or local areas, which haven't expanded to the rest of the world as yet.
Members of the Springspotter Network are paid a small amount for submitting research items. The key requirement to being a Springspotter is a healthy dose of curiosity and business nous, and best of all, they get compensated for their curiosity.
You too can contribute to Springwise's content services, simply by emailing them on springspotters@springwise.com whenever you spot an interesting new business idea. If you are interested in finding out more about becoming part of the Springspotter network, check out the Springwise website at http://www.springwise.com/springspotters.html and mention my name in the ‘how did you find out about Springspotters’ section of the sign-up form.

NZIM 2004 Training in Nelson

The New Zealand Institute of Management (NZIM) will be bringing a number of one-day training programmes to Nelson during 2004 that may be of interest and great value to yourself, your team or one of your colleagues.
Those one day NZIM programmes are: 
  1. Time and Workload Management. 17 March 2004, 9am - 4pm. This programme will provide you with a range of tools and techniques to manage time and put you in control of your burgeoning workload
  2. Dealing with Difficult People. 8 May 2004, 9am - 4pm. This programme will help you to keep your cool and preserve your self-respect in the face of rude, aggressive, uncompromising or one of the many other types of difficult people we sometimes have to deal with
  3. Finance and Budgeting. 5 August 2004, 9am - 4pm. This programme will help you understand the financial statements of any organisation. It will cover accrual accounting; the difference between capital and operating expenditure; GST; the role of budgets and ways of measuring and improving financial performance to achieve the organisation's objectives
  4. Leadership Skills. 8 November 2004, 9am - 4pm. This programme will provide you with the practical skills necessary to elicit top performance from the people for whom you are responsible. It will provide you with the grounding needed to become an effective leader
Cost per One Day Course 
NZIM & Chamber Members $337 (incl GST) or non-Members $449 (incl GST) 
Registrations 
For more information or registration details, please contact Angeline White at NZIM Central Division on 0800 373 700 or fax 04 495 8301. 
If you plan on attending a couple of NZIM courses, for those of you who are not Chamber members already, pull your finger out and add your business voice to the wealth of members in the area. The Nelson-Tasman Chamber of Commerce - or Commerce Nelson - leads business best practice in the region, advocates on your behalf, recognises and celebrates business success, provides excellent networking opportunities, international certifications and contacts, and give you all the local business news through Commerce Comment. All for a very minimal fee. 
Contact Sarah-Jane on Sarah-Jane@commerce.org.nz or phone on 03 548 1363.

Recipient List Suppressed

Hiding your mailing list - using the bcc field - when emailing jokes or whatever is a great idea. It protects the privacy of those to whom you are emailing, and also makes the email header much shorter on the messages when they are received (and the text header when the email is replied to or forwarded!).
But. Anti-spam filters are now programmed to assume that emails addressed in the "To" field as "Undisclosed recipients", "valued customers" or "Recipient List Suppressed", are spam. They also look for emails having the sender's (your own) email address or a spurious email address and assume that they are spam as well.
So. To avoid activating these over-sensitive spam triggers, the easiest thing to do is to change your suppressed list title, and actually use one person's (who doesn't mind their actual email address being used) real email address.
You can either;
Send the email out to that person directly, or you can set up a "dummy" contact by putting in their email address with an innocuous changed name like "Sent mail". Avoid phrases that anti-spam filters may look for and use an name that you will remember easily for your list! Some examples; "Distribution List", "My joke buddies", "Friends, Romans & Countrymen", "Circulated" or "John Doe".
Then your emails won't get filtered out and your friends will actually receive that great cartoon!
And if you can't remember how to set up Outlook for bcc, refer to issue #69 or issue #50.

TLAs for SMEs

Here are this newsletter's TLAs for you;
  • B2C, Business to Consumer. This is usually a marketing term, but can equally mean information flows or value chain.
  • IDE, Integrated Drive Electronics. The standard electronic interface used between a computer motherboard's data paths (or bus) and the computer's disk storage devices. Most computers sold today use an enhanced version of IDE called Enhanced Integrated Drive Electronics (EIDE)

Please feel free to email me with any TLAs that you want to get the bottom (meaning!) of.

Short+Hot Keys... and now tips
All the Function keys for you again, this time working with embedded charts in Excel;
To select an embedded chart, first ensure drawing toolbar is turned on (go to Tools | Customise | Toolbars | tick "Drawing", or right click on the menu bar and tick "Drawing")
  1. F10 Activate the menu bar 
  2. CTRL & TAB or CTRL & SHIFT & TAB Select the Drawing toolbar 
  3. RIGHT ARROW Select the Select Objects button on the Drawing toolbar 
  4. CTRL & ENTER Select the first object 
  5. TAB or SHIFT & TAB Cycle forward or backward through the objects until sizing handles appear on the embedded chart you want to select 
  6. CTRL & ENTER Make the chart active
Hot Linx
Want some comparative stats on countries to support a paper or proposal? Then this is the site for you at http://www.nationmaster.com/index.php. & very frightening to look at NZ's 3rd place for teenage births at http://www.nationmaster.com/graph-T/peo_tee_bir_rat...
Wanting to keep tabs on the latest international retail trends? Then go to http://www.trendwatching.com/ and sign up for their free newsletter
To read more about Janet Frame, visit the Arts Foundation website at http://www.artsfoundation.org.nz/janet_frame.html

                                Catch you again soon!! E-mail your suggestions to me here
read more "Newsletter Issue 74, January 2004"

Friday, 9 January 2004

Newsletter Issue 73, January 2004


Sam Young Newsletter

Issue 73, January 2004
Hi guys,
So what's new in marketing? Check out Pay As You Listen... below to find out about Jingle Casting.
And again on the marketing theme, Signs that its Time to Rebrand provides a list of tell-tale clues that you need to take a fresh look at your image. 
Don't forget, if you want to be taken off my mailing list, click here to send me a reply e-mail and I will remove your name.

Pay As You Listen...

It all started with Nike in the 1980s introducing the brilliant idea to make customers pay to wear their logo and strapline. Since then, not only have we been buying the core products, but we have been wearing a plethora of logos, buying jewellery logos, buying ads to put on our walls as posters, tattooing logos onto our bodies, shaving logos onto our heads and downloading logos as screensavers into our PCs and phones. 
Now, according to Amsterdam-based research company, trendwatching.com, we can now expect audio to be added to people’s branding expressions. Called "Jingle Casting", this media has the potential to become an integral part of organisation's marketing strategies in the future. 
Trendwatching warns us not to "underestimate the power of corporate jingles: just hearing the first few notes of 'Always Coca Cola' may entice thirsty consumers around the world to head for the vending machine or fridge" and is waiting for the first beverage giant to persuade a leading DJ to turn their corporate jingle into a global clubbing hit.
Jingle Casting started with Domino's Pizza introducing electrical delivery scooters with horns changed to match their ad jingles. Now in Japan, Coca Cola promotes by wireless text offering customers a free ringtone download of a Coke jingle with the purchase of a vending machine can of Coke; boosting sales by 50 percent amongst message receivers.
Now targeted at new generation cellphones containing 16-voice MIDI synthesizers, Trendwatching are expecting the cell phones to become yet another broadcast media, with organisations enticing consumers to download their company jingles, commercials or political catch-cries as ringtones.
Needless to say, currently Jingle Casting targets a fairly young demographic - teens to 20s, but is likely to reach into the 30s as time goes on.
Amazing, isn't it. We pay for the product, and then pay for the ad. Human nature is a strange and mysterious thing... 

Signs that its Time to Rebrand

Rebranding can be a wonderful exercise to go through. But how do you know when it is time to start the brand audit to kick the process off? Following are several pointers that can make it very clear it is time to take a fresh look at your brand;
  1. Application of technology has changed how - or even what - you deliver to your customers
  2. Your changing business has left your customer base behind
  3. You have taken over another organisation
  4. Your organisation's offer has become splintered or diverse; and now it is time to consolidate
  5. Your customers don't like your "look"
  6. Prospective customers constantly confuse your organisation with another 
  7. Your brand is fragmented through loose interpretations of your brand signature
  8. Your consumers know your organisation and trust you, but have outdated ideas about who your organisation is and what you do
  9. Your organisation has a strong customer base but are having trouble extending it 
  10. Your staff feel it's time everyone knew that your organisation's "moved on"
  11. You're not getting enough of the work you want, and the work you are getting is now commoditised and therefore low value
  12. You are missing significant opportunities because your organisation is not even making consumer's purchase consideration sets
  13. Competitors have taken leadership - or worse, ownership - of what used to be your organisation's sole domain

Great Woody's Outlook Tip

From Woody's email essentials a few weeks ago there was a great Outlook tip to show extra Outlook windows. 
You can add shortcut icons to your Outlook toolbar, your Quick Launch bar or directly on your desktop. Shortcuts in the Quick Launch bar will open your Outlook calendar or a custom Outlook email folder directly. By using a hyperlink in the format of a URI (see TLAs for the definition!) eg outlook:calendar or outlook:inbox, the shortcuts will always open in a new window. 
Here's how to have single-click access to your Outlook Calendar at any time: 
  1. Right-click on the desktop and choose New | Shortcut
  2. In the Create Shortcut dialog box key "outlook:calendar" into the Command Line field and click Next
  3. Name your shortcut (eg Calendar or whatever you fancy) and click Finish
  4. Move the shortcut by dragging it into your Quick Launch bar if you so desire
To do the same trick with other Outlook elements or mail folders, the names are: 
  • "outlook:contacts" opens Contacts in a new window
  • "outlook:inbox" opens Inbox in a new window
  • "outlook:tasks" opens Tasks in a new window
  • "outlook:private" opens my mail folder entitled Private in its own window (NB: shortcuts aren't case-sensitive). Customise this naming schema to suit your own inbox sub-folders - if you use them ("outlook:private\banking" will open the sub-folder Banking within the Private mail folder; and so on)
The Woody's crowd are great. Not only do they produce a number of publications that are really worthwhile, they write those great "Window's for Dummies" books. To join the Woody's email tips, email WEE@woodyswatch.com

TLAs for SMEs

Here are this newsletter's TLAs for you;
  • Longhorn (not a TLA at all!), the new "beta" version name for MS Windows to be released to retail in 2005 or 2006. And the beta version isn't due for release for another year either
  • URI, Uniform Resource Identifier. 
  • MIDI, Musical Instrument Digital Interface

Please feel free to email me with any TLAs that you want to get the bottom (meaning!) of.

Short+Hot Keys... and now tips
All the Function keys for you again, but this time we are moving between files & doing things when the mouse turns to custard;
  • Excel "Navigate between open workbooks", Ctrl & F6
  • Global "Navigate between open files", Alt & Tab
  • Global "Need to get out of any MS application, saving your work when you can't see the screen" Alt & F, then X, then Enter several times
  • Word "Turn off auto hyperlinks" by off, by going to Tools | AutoCorrect (or AutoCorrect Options) | AutoFormat As You Type | untick the "Internet and Network Paths With Hyperlinks" box
Hot Linx
Want to keep up with the latest in office-speak? Then Word Spy is the site for you. Check it out at http://www.wordspy.com/?GXHC_GX_jst=8258c07850ea6165 
Taking prospective clients out for dinner to a new restaurant? Then, before you blow your chances, check their listing and read their reviews on this great site at http://www.dineout.co.nz/ 
Want a dictionary with all those words that we should have in the language? cf "e-metics"! Then check out the PseudoDictionary at http://www.pseudodictionary.com/index.php 

                                Catch you again soon!! E-mail your suggestions to me here
read more "Newsletter Issue 73, January 2004"