Tuesday, 25 October 2011


Remember when you are seeking work, you are aiming to get your prospective employer to take action. To do that, use the PR tool of AIDA (Morgan & Summers, 2005):

A - Attention (Awareness): attract the attention of the customer.

I - Interest: raise customer interest by demonstrating features, advantages, and benefits.

D - Desire: convince customers that they want and desire the product or service and that it will satisfy their needs.

A - Action: lead customers towards taking action and/or purchasing.

The techniques talked about here are not extreme. They are common sense when you are looking for work, and careful consideration and adoption of them will only improve your chances of getting your dream job.

Reference: Morgan, Melissa Johnson, & Summers, Jane (2005). Sports Marketing. Australia: Thomson


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