Wednesday, 22 July 2015

LinkedIn Group Statistics

I am the manager of a couple of LinkedIn Groups.

Until June 30th of this year, as a group manager, LinkedIn provided you with Group statistics, that you could use for reporting, such as the image alongside this post.

It is normal, sound business practice to have reporting metrics to measure organisational health. As I do some not for profit work, these statistics were great - and easy to use - for reporting LinkedIn group health to the board.

The LinkedIn group statistics came in weekly blocks detailing how many posts there have been in a week, and how many comments there were. Over the years that I have looked after those LinkedIn groups that I manage, through the statistics, I have had the ability to change and temper content as there are correlations between the number of new discussions, discussion types, discussion formats and new members.

However, in June 2015, LinkedIn removed these group health indicators, with no consultation, and no recourse. Many group moderators have posted their dismay through the LinkedIn Help Center, but to date there is no indication whatsoever that these measures will return.

In my view, and the view of many others, LinkedIn's move to cease supplying group statistics reduces the effectiveness and value of the Linkedin groups.

It is also inconsistent with LinkedIn's position of providing a service for professionals to share and communicate.

Please, LinkedIn team, give us back our stats.



  1. Excellent points. I have been complaining for a year about this, yet I still receive nothing other than the standard form letters. What is making it even more frustrating is that they close discussions on LinkedIn group statistics (and almost any topic that is critical of LinkedIn) almost as soon as they are posted. A year ago you could look up "group statistics" and see many discussions and complaints. Now the same search produces nothing. The reason being that they have removed all these discussions and viewed them as "closed", even though there are still a lot of people who don't see this as "closed".

  2. Thanks Esteban! Yes: I agree with you. I feel that LI have poor feedback processes, and that this is damaging them as an organisation. I wonder if, now that Microsoft has acquired them, if this will change? However, MS often get things wrong too, and, if their command and control approach is anything to go by, I am guessing that LI will slowly disappear... :-(


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