The Zeil app for New Zealand jobs

Have you heard of Zeil.ai, the 'new' job app, created by Zuru sibling, Anna Mowbray? Released in 2023 (Scoop, 2023), Zeil is/was designed to gamify job search and auto-create CVs from a few user entries, appealing to school leavers and young people. We 'swipe right' on jobs we want to apply for... just like Tinder. I am not sure that Zeil has thought through the level of professionalism here: an employer doesn't necessarily want someone to treat an application like swiping right on Tinder, as they may not see their position as a date-equivalent... they are seeking to meet an HR need. Usually for at least a year, so the hiring risk is outweighed by the economic benefit to the company. I did find this Tiktok clip to be thoroughly entertaining (uce_gang6, 2023), and illustrative of how users may approach the app.

@uce_gang6 Trying to find me a job on the Zeil app didn’t go the way I expected 😂 #ad @ZEIL ♬ original sound - uce_gang

I don't know whether Zeil it is gaining much traction in the New Zealand market as yet, but it is battling two well-embedded Australian incumbents: TradeMe and Seek. While the Tinder analogy certainly doesn't appeal to me, I am not the target demographic. But I would be interested in whether there is much uptake amongst young people... and whether they get jobs from it. I would also be interested to know how well it works.

Maybe I will have to do a trial with a dummy profile and see what happens.

Sam

References:

Mowbray, A. (2024, February 24). 10 highest paying soft skills. Zeil. https://zeil.com/blog/articles/10-high-paying-soft-skills

Scoop. (2023, August 22). ‘Tinder For Jobs’ Anna Mowbray Swipes Right On New Recruitment App – Zeil. https://www.scoop.co.nz/stories/BU2308/S00298/tinder-for-jobs-anna-mowbray-swipes-right-on-new-recruitment-app-zeil.htm

uce_gang6. (2023, August 31). Trying to find me a job on the Zeil app didn’t go the way I expected. TikTok. https://www.tiktok.com/@uce_gang6/video/7273343704289660162