Monday, 9 January 2017

Getting clearer website analytics

Did you know that you can get website analytics on most websites?  Free?

This is handy, particularly when you are being told that you should advertise in a particular place, and what the traffic is like... and you aren't sure how much of a gloss the marketers are putting on the stats they are presenting to you.

All you need to do to check is to head off to Hype Stat at http://www.hypestat.com/. Enter the site you want to double-check in the field in the header bar, click the green check button, et voilĂ !

You can get your world ranking (via Alexa), the number of unique visitors per day, the ftp address, a link to the Way Back Machine (so you can see the past incarnations of the website), and a calculation of reach.

Interestingly, the top ranking page is Google.com, but that splits off all the individual country Google pages - so the Indian site, the Chinese site, the UK, New Zealand, Australia, Spain, Germany, etc... so Google cumulatively completely canes all other sites for traffic.

However, if your site is hosted by a blogging site (such as Blogspot, as mine is) then you can't see your individual data. Instead, you will have to rely on the internal reporting within your host.

Sam

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