Unless you think creatively. And Colenso BBDO has done that for Burger King NZ, where the pre-roll ad may end up being more entertaining than the search item.
Check it out:
- Reference: Fast Company (5 December 2013). Burger King Has A Counterintuitive Solution To Your Deep Hatred Of Pre-Roll Ads. Retrieved 5 December 2013 from http://www.fastcocreate.com/3022918/burger-king-has-a-counterintuitive-solution-to-your-deep-hatred-of-pre-roll-ads
Sam
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