If we start with a common student writing error:
In an article (McLeod et al, 2010) mentioned it is very hard to predict for a business that in what time a product will be recovered and reused; and when a return will happen.
I explain this by saying that we should be able to drop what is in the citation bracket out of the sentence, and still have the sentence making sense. I get them to test their writing to see if their sentences makes sense, when they drop their citations out, as follows:
In an article mentioned it is very hard to predict for a business that in what time a product will be recovered and reused; and when a return will happen.
The penny suddenly drops. We have lost our subject - or object - just like that.
We could repair very simply by only extracting the author name from the citation brackets and adding a comma, and the sentence would make sense when written as follows:
In an article, McLeod et al. (2010) mentioned it is very hard to predict for a business that in what time a product will be recovered and reused; and when a return will happen.
However, I then usually suggest an edit, to not put the author first at all; this is so we retain our power (more on that here) and keep the focus on the ideas and themes, not on individual authors. This could perhaps read:
It is very hard for a business to predict when a return will occur, or when a product will be recovered and reused (McLeod et al., 2010).
Much nicer.
Sam
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