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Showing posts with label Entrepreneurs. Show all posts
Showing posts with label Entrepreneurs. Show all posts

Wednesday, 16 November 2022

Design thinking

I have been thinking about design thinking. I tend to think about design thinking when I am using a piece of kit that is basically a frock on a pig. It might be a pretty frock, but it is still on a pig. That is when we wish that the companies which made the products we are using did more design thinking.

Design thinking is taking a strategic view to meeting consumer needs and desires, building lateral thinking and user-friendliness into the DNA of the project from its inception... which in turn "leads to dramatic new forms of value" (Brown, 2008, p. 86). Consider the iPhone when compared to the old Nokia bricks. The iPhone had design thinking built in. In its time, the iPhone delivered what customers didn't even know they needed. 

It helps, I think, to consider design thinking as a five step process to help us sort out problems where there are lots of unknowns. The five steps in the process are (Interaction Design Foundation, 2022):

  1. Empathise: we need to understand what the problem is. We have to explore the problem broadly, and talk to a lot of people. We need to talk to users. We need to watch users do what they do. We need to find out what the REAL problem is (sometimes the users don't really know). The real problem is nearly always bigger, "more nuanced, or different" to what we assume at the outset (Linke, 2017).
  2. Define: We try to analyse all that we have seen, and synthesise everything to define what the core problems are (Interaction Design Foundation, 2022). We effectively "define the question" (Mueller-Roterburg, 2020, p. 17). 
  3. Ideate: Then we brainstorm. A lot. We need to include all the "wild and crazy ideas" (Linke, 2017), so we don't leave anything off the table. We get lateral on it; we look for different ways to solve the problem, to apply different thinking (Interaction Design Foundation, 2022).
  4. Prototype: Now we experiment. We try lots of stuff and see what sticks, through trying inexpensive, scaled-down versions to investigate ideas. We "outline, design, model, or simulate them so that the potential customer understands your idea and can test it" (Mueller-Roterburg, 2020, p. 17).
  5. Test: "design thinking is iterative: [t]eams often use the results to redefine one or more further problems. [We] return to previous stages to make further iterations, alterations and refinements – to find or rule out alternative solutions" (Interaction Design Foundation, 2022).  “We explore potential solutions through modeling and prototyping. We design, we build, we test, and repeat — this design iteration process is absolutely critical to effective design thinking” (Linke, 2017). We also need product testers who are good at breaking things so we can ensure that the result is just as robust as we would expect it to be. 

The steps are not necessarily linear. We are likely to need to take an iterative path, forward and backward, until we think we have it roughly right. Time after time. 

I hope that helps!


Sam

References:

Brown, T. (2008). Design Thinking. Harvard Business Review, 86(6), 84-92. Reprint R0806E.

Interaction Design Foundation. (2022). Design Thinking. https://www.interaction-design.org/literature/topics/design-thinking

Linke, R. (14 September 2017). Design thinking, explained. MIT Management. https://mitsloan.mit.edu/ideas-made-to-matter/design-thinking-explained 

Mueller-Roterburg, C. (2020). Design Thinking for Dummies. John Wiley & Sons, Inc.

read more "Design thinking"

Monday, 6 May 2019

Entrepreneurs and uncertainty

I have written about the work of Sarasvathy before (here), whose research illustrated that entrepreneurs use the means to create the ends. One of the reasons for the different entrepreneurial approach is the uncertain and ambiguous environment which entrepreneurs work within (2008).

Like research, entrepreneurs are making something up as they go along, something that has never existed before, which has no boundaries in three dimensions. There is no handbook, no guide that will work. Every choice has a million - or more - possible answers, with probably half of them viable solutions. There is no time to stop and check each one: we simply weigh up each one as we go, and trust that the boys in the basement (King, 1998) will keep us roughly on track. In such an unstructured environment, it is very hard to know whether an entrepreneur's acts are rational, or not.

in her research, Professor Sarasvathy found that entrepreneurs face many of areas of uncertainty all at once, which more traditional corporates don't encounter. She used three theories to describe these uncertainties: Knightian uncertainty, goal ambiguity and isotropy (2008).

Sarasvathy details these theories as follows (2008):
  • Knightian uncertainty: "the probability distributions and even outcomes are unknown, making it impossible to calculate probabilities or expected consequences" (p. 70). As a result, entrepreneurs tend to look at what they can afford to lose, rather than gain, when evaluating risk and opportunity cost. They also "[mis-]trust predictions. Instead they work to ‘confirm by experience’" (p. 92)
  • Goal ambiguity: "preferences are neither given nor well ordered" (p. 70), and, "although goals at the highest levels might be clear", "their operationalizations at lower levels may be highly ambiguous" (p. 113)
  • Isotropy: there are "elements of the environment" (p. 70), with many "decisions and actions involving uncertain future consequences, [where] it is not always clear ex ante which pieces of information are worth paying attention to and which not" (p. 69)
These uncertainties are very interesting, and feel very applicable. Entrepreneurs operate in a sea of uncertainty, ambiguity and amorphous inputs and outputs.

Amazing that anything ever gets done at all.


Sam

References:
  • King, Stephen (1998). Bag of Bones. USA: Scribner.
  • Sarasvathy, S. D. (2008). Effectuation: Elements of Entrepreneurial Expertise (New Horizons in Entrepreneurship). Cheltenham, UK: Edward Elgar
read more "Entrepreneurs and uncertainty"

Friday, 3 May 2019

Entrepreneurs: the means prescribe the ends

Knowing several entrepreneurs, I don't think it is original ideas that entrepreneurs run on. From what I have seen, it is more often often taking an existing idea from another discipline, then leveraging it for all it is worth in their sector. Success is measured pragmatically by dollars in the bank and customer word of mouth.

What is really interesting, is that - according to research by Professor Sarasvathy - entrepreneurs don't plan much. Instead they ensure there is a lot of doing, and a lot of sales - $ in the bank. Sarasvathy (2008) calls this phenomenon effectuation. She studied 45 entrepreneurs and corporate managers to see if there was a difference in how they operated. There was, and the difference is called effectuation.

To define effectuation, I like Sarasvathy's wording: effectuation "take[s] a set of means as [a] given and focus[es] on selecting between possible effects that can be created with that set of means” (2001, p. 245). Burkman (2012) interviewed Sarasvathy and was told that the entrepreneurs in her research "behaved more like ordinary, time-pressed home cooks, checking what was in the fridge and the cupboards, then figuring out, on the fly, what they could make and how". The means prescribe the ends. This is what most entrepreneurs do.

Sarasvathy explains that causal processes start from the ends, and work back to the means: causation "take[s] a particular effect as [a] given and focus[es] on selecting between means to create that effect" (Sarasvathy, 2001, p. 245). Causation is what most corporates do.

We can think of causation as being decision-making problems, and the thought-process used are choice-based. Effectuation is a design process problem which helps us to make something new. As Sarasvathy says, "Causal strategies are useful when the future is predictable, goals are clear, and the environment is independent of our actions; effectual strategies are useful when the future is unpredictable, goals are unclear and the environment is driven by human action. The causal actor begins with an effect he wants to create and asks, ‘What should I do to achieve this particular effect?’ The effectuator begins with her means and asks, ‘What can I do with these means?’ And then again, ‘What else can I do with them?’" (2008, p. xii)

An interesting delineation.



Sam

References:
  • Burkeman, O. (2012). The Antidote: Happiness for People Who Can't Stand Positive Thinking. Melbourne, Australia: The Text Publishing Company
  • Sarasvathy, S. D. (2008). Effectuation: Elements of Entrepreneurial Expertise (New Horizons in Entrepreneurship). Cheltenham, UK: Edward Elgar
  • Sarasvathy, S. D. (2001). Causation and effectuation: Toward a theoretical shift from economic inevitability to entrepreneurial contingency. Academy of Management Review, 26(2), 243–63. https://doi.org/10.5465/amr.2001.4378020
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Friday, 21 August 2015

Work from home... in a recycled school bus

Alyssa Pelletier and Will Hitchcock from the US take working from home seriously. So seriously that they have wedged their entire life and work into a very small space. And the dog.


There is NOTHING like a 10 second commute to improve efficiency :-)


Sam
  • Reference: Houzz (2015). Adventure Seekers Hit the Road in a Cozy School Bus Home. Retrieved 20 August 2015 from http://www.houzz.com/ideabooks/52565243/list/adventure-seekers-hit-the-road-in-a-cozy-school-bus-home
read more "Work from home... in a recycled school bus"

Friday, 24 July 2009

Newsletter Issue 168, July 2009



Sam Young Newsletter


Issue 168, July 2009

Hi guys,

Check out Bill Taylor's exploration of what is the right leadership for the times in Entrepreneurs vs Commerce Degrees below.

We take a quick look at a www.simplesavings.co.nz tip in Reducing Debt & Expenses


Don't forget, if you want to be taken off my mailing list, click here to send me a reply e-mail and I will remove your name.



Entrepreneurs vs Commerce Degrees



As if people with Commerce Degrees (MBAs is US parlance) didn’t have enough problems already; initially they were being likened to monsters, and the cause of the economic meltdown. Now scuttlebut is that they don’t have what it takes to turn things around. Bill Taylor on his recent Harvard Business blog post “MBAs vs. Entrepreneurs: Who Has the Right Stuff for Tough Times?” says “As the economy experiences the most deep-seated changes in decades, maybe it’s time to change our minds about what kinds of people are best-equipped to become business leaders.” He's got his money on the entrepreneurs to drive economic recovery.

There is much speculation in the US about where elite degree holder talent will flow to now, and Bill reports the New York Times as having said "fewer shiny young minds are embarking on careers in finance and business consulting", chronicling the difficult career choices for business students, with US business graduates going into government, science and teaching.

Bill is not so sure that elite US business school graduates equates to real talent in the business world. He questions whether these people are "best-equipped to become business leaders".

Bill goes on to say "Is our fascination with the comings and goings of MBAs as obsolete as our lionization of investment bankers and hedge-fund managers? Is it time to look elsewhere for the "best and the brightest" of what business has to offer?" He continues:

'One place to look for answers is the fascinating research of Professor Saras Sarasvathy, who teaches entrepreneurship at the Darden Graduate School of Business at the University of Virginia.
'It's been a long time since I've encountered academic research as original, relevant, and fascinating as what Professor Sarasvathy has done, in a series of essays, white papers, and a book. Her work revolves around one big question: What makes entrepreneurs "entrepreneurial?" Specifically, is there such as thing as "entrepreneurial thinking" — and does it differ in important ways from, say, how MBAs think about problems and seize opportunities?
'The answer, Sarasvathy concludes, is an emphatic yes — and the differences boil down to the "causal" reasoning used by MBAs versus the "effectual" reasoning used by entrepreneurs. Causal reasoning, she explains, "begins with a pre-determined goal and a given set of means, and seeks to identify the optimal — fastest, cheapest, most efficient, etc. — alternative to achieve that goal." This is the world of exhaustive business plans, microscopic ROI calculations, and portfolio diversification.
'Effectual reasoning, on the other hand, "does not begin with a specific goal. Instead, it begins with a given set of means and allows goals to emerge contingently over time from the varied imagination and diverse aspirations of the founders and the people they interact with." This is the world of bootstrapping, rapid prototyping, and guerilla marketing.
'The more Sarasvathy explains the differences in the two styles of thinking, the more obvious it becomes which style matches the times. Causal reasoning is about how much you expect to gain; effectual reasoning is about how much you can afford to lose. Causal reasoning revolves around competitive analysis and zero-sum logic; effectual reasoning embraces networks and partnerships. Causal reasoning "urges the exploitation of pre-existing knowledge"; effectual reasoning stresses the inevitability of surprises and the leveraging of options.
'The difference in mindset, Sarasvathy concludes, boils down to a different take on the future. "Causal reasoning is based on the logic, To the extent that we can predict the future, we can control it," she writes. That's why MBAs and big companies spend so much time on focus groups, market research, and statistical models. "Effectual reasoning, however, is based on the logic, To the extent that we can control the future, we do not need to predict it."
'How do you control the future? By inventing it yourself — marshalling scarce resources, understanding that surprises are to be expected rather than avoided, reacting to them fast. Ultimately, she says, entrepreneurs begin with three simple sets of resources: "Who they are" — their values, skills, and tastes; "What they know" — their education, expertise, and experience; and "Whom they know" — their friends, allies, and networks.
' "Using these means, the entrepreneurs begin to imagine and implement possible effects that can be created with them...Plans are made and unmade and revised and recast through action and interactions with others on a daily basis."
'Sounds like a plan to me! So the next time you read an article about what MBAs are doing, don't forget to think about what entrepreneurs are doing as well. They're the ones with the right stuff for tough times.'




Reducing Debt & Expenses



In having a trawl around the internet, I came across a little site called "www.simplesavings.co.nz" which, although focused at savings you could make in the home, does have sensible spin offs for business savings too.

The creator of Simple Savings, Fiona Lippey, has set up this great little site full of savings tips, and has an annual debt reduction planner that you can download (free) at http://www.simplesavings.co.nz/downloads/calendar2009-nz.pdf. As part of that download, she has some tips on how to remain focused on making savings, called "Transform your life in just 10 minutes a day":

  1. Rule No. 1: Set your alarm clock and timer! Your alarm clock is your daily reminder to make 10 minutes of Simple Savings time every day. When your alarm clock goes off, set the timer for 10 minutes. Then get to work! Make sure you stay focused until the timer goes off. [Diarise in Outlook - and make it important - and stick to it]
  2. Rule No. 2: Make the new habit easy to do. Choose the best time of day for your own personal Simple Savings time. Make sure it fits into your lifestyle, so it is easy for you to maintain and succeed... whenever is easiest for you. [Ditto as per 1]
  3. Rule No. 3: Decide out loud. Decide out loud and write down what it is you are going to do each day in your Simple Savings time. This will help you stay committed and focused. [To better fit the work environment - publish this in a weekly e-update to staff]
  4. Rule No. 4: Reward yourself. When you succeed, remember to pat yourself on the back. Every little step you make towards your goals is going to have a massive impact on your life. [Ditto as per 3 - let staff know the results in your e-update]
  5. Rule No. 5: Write down what you have gained. Keep a record of your achievements so you can look back and see how far you have come. The change is so gradual that sometimes you will think you haven’t made any headway at all, but keeping records will refresh your memory and chances are you will be surprised. [Ditto as per 3 - annual recap of results in your e-update]

Elsewhere in the download there is the idea of having a savings theme each month - which I particularly like as it makes it easier to focus on different aspects and categories of expenses and debt.

By being aware of your habits - and weaknesses, then taking control of them, you will find you have reduced debt and expenses significantly.





Changing the 'My Documents' Default Location



Sometimes the default location of your My Documents folder doesn't suit: particularly those who like to have all their software on one sector or partition of their hard drive and all their files in another (usually for back-up purposes). It used to be hard to do, but from Windows XP onwards, it is actually very easy; but finding the information can be quite difficult. Thanks to Fred Langa - of LangaList fame - I have the instructions.

To change the location of your Vista My Documents folder:

  • right-click the folder in Windows Explorer
  • Select Properties
  • Click the Location tab and click Move. If you see only a text box under "Target folder location," enter the new location for the folder there and click OK.
  • Navigate to and select your preferred location for your My Documents folder
  • Windows will ask if you want to move everything in the current folder to the new one; you probably want to say yes.

To change the location of your XP My Documents folder:

  • right-click the folder in Windows Explorer
  • Select Properties
  • Click the Target tab. In most cases, you'll find the same Restore Default, Move, and Find Target buttons as in Vista's dialog box. If you see only a text box under "Target folder location," enter the new location for the folder there and click OK.
  • Windows will then make the move for you, placing your My Documents folder and all its contents in the spot you chose.

Easy peasy.



TLAs for SMEs



Here are this newsletter's TLAs (Three Letter Acronyms) for you:

  • FYEO, For Your Eyes Only. An indication that privacy applies on an email. However, not entirely effective, as emails should be treated as public information.


Please feel free to email me with any TLAs that you want to get the bottom (meaning!) of.



Tips, Short+Hot Keys

Over the next few newsletters, we are looking at all the things you can do with Alt, Shift, Ctrl in Windows Media Player. This is our first section in this series:

  • Windows Media Player "Repeat the playlist/stop repeating the playlist (toggle)" Ctrl & T
  • Windows Media Player "Stop playing the current item" Ctrl & S
  • Windows Media Player "Restore the Player from mini Player mode" Alt & Shift & P
  • Windows Media Player "Shut down Windows Media Player" Alt & F4



Hot Linx

Anyone needing a flu pandemic checklist, go to http://www.effectus.co.nz/documents/Effectus-PandemicITChecklist.pdf and download the pdf. A great shortcut for business from Effectus!

Think twice about making people redundant; read http://www.business.govt.nz/Under-the-spotlight/Restructure-your-business-and-hold-on-to-your-staff.aspx and think about some restructuring alternatives first

Anyone interested in entering the 2009 Westpac Nelson Tasman Chamber of Commerce Business Awards can download the entry forms & information from the NTCC website at http://www.commerce.org.nz/nelson/business_awards/

A great formula example for trimming Excel trailing or leading spaces and various other cleverosities can be found at http://www.timeatlas.com/mos/5_Minute_Tips/General/Finding_Excel_Word_Count/



                                Catch you again soon!! E-mail your suggestions to me here
read more "Newsletter Issue 168, July 2009"