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Showing posts with label globalisation. Show all posts
Showing posts with label globalisation. Show all posts

Friday, 1 August 2025

From feudalism to a world of work

A couple of years ago I read a history of how our modern world work arose, as it appeared to the author (Stolzoff, 2023, 37%; also read here). The premise was that Europe was a feudal economy from 1100-1400 CE; with a feudal economy being one where those in power owned, and those without power toiled:

"In the countryside, lords rented their land to peasants who, in exchange, worked and lived upon it. After paying rent, peasants sold what was left over from their harvest" (Stolzoff, 2023, 37%).

By "paying rent", I assume the author means bonded serfdom: that the medium of exchange was peasant labour, rather than 'copper cash'. I was quite struck by the simplicity of this statement, as I had thought that life in the middle ages was more complex than this. So I did some reading, particularly of Lucassen's book, the Story of Work (2021), which is a very scholarly book spanning almost all continents and bringing together a broad range of academic fields.

My layperson's understanding is that around 1000 CE a transition began in Europe away feudalism (Brooks, 2022) to a more modern era of trade (Lucassen, 2021). Europe and India saw a "ruralizing of trades" which decreased professional differentiation (Lucassen, 2021, p. 148). New guilds arose - new professionals who could work the land (Lucassen, 2021). Bonded serfdom existed, sometimes called "manorialism" where "aristocratic landowners exploited the unpaid serf labor and also charged the serfs rents and fees for their use of the village's lands" (Hickey, 2014), but workers were often "tenants with holdings between 6 and 12 hectares, obliged to perform labour dues for their landlords" with poorer people, or "cottars" who "worked less than 4 hectares [which] was the minimum necessary to support a family of 4" (Lucassen, 2021, p. 175). 

This period from 1000-1300 CE became known "as the 'high' Middle Ages [to] emphasize its dynamism, creativity, and importance in setting the stage for subsequent historical developments. During the high Middle Ages, the European economy greatly expanded, leading to a revived cash economy and widespread trade and commerce" (Brooks, 2022) with both free and waged labour (Lucassen, 2021). This was also the time of the Crusades (Brooks, 2022). Fewer wars and agricultural improvements and ploughing innovation meant that yields increased, so farm workers were "able to bargain with their lords for stabilized rents, and a fairly prosperous class of landowning peasants emerged that enjoyed traditional rights vis-à-vis the nobility. Thus, the centuries between 1000 CE – 1300 CE were relatively good for many European peasants", but later in the millennium peasants would be worse off due to a number of factors (Brooks, 2022). So yes, it seems to be more nuanced than Stolzoff (2023) had summarised. 

Next, the first sentence below was a narrative I was familiar with, though the second sentence rang less true to me:

"In town, industries were organized into guilds with rigid hierarchical structures. Only men could enter the guilds, and only master craftsmen, such as blacksmiths or bakers, could produce within" those guilds. Apparently a "purpose of the guilds was to minimize competition. By limiting the number of bakers in town, for instance, the bakers’ guild ensured the [local] supply of bread didn’t outstrip demand and cause the price to fall" (37%).

Yes, the guilds were highly structured, entry was controlled, and those practicing a 'profession' outside a guild was likely to be severely punished (with fines, imprisonment, or expulsion; Brooks, 2022). Those "Guilds existed to ensure that their members produced quality goods, but they also existed to keep out outsiders [in order] to make the 'masters' who controlled the guilds wealthy" (Brooks, 2022). Monarchs could, by decree, control hygiene, prices, and open up supply in times of famine; the assizes checked weights and measures (Lucassen, 2021); and town elders 'regulated' baker and miller profits (Epstein, 1991). Although I have read of guilds limiting membership, I have not heard of them rorting prices. At the end of this period, by the late 1200s, guilds were wealthier, and often in positions of power as town elders. They were able to lock out others (Britannica, 2025), so may have been able to price-fix (though I am sure Monarchs will have been the final arbiter of that). So, while I cannot say that this type of behaviour didn't happen, it seems perhaps more organised than may have been expected for the time...? Perhaps a development of the 1400 and 1500s?

What is also really interesting is that guilds arose in Asia and Africa between 500 and 1500 CE with urban areas containing "guild-like collegia of artisans" (Lucassen, 2021), spreading to the Mediterranean and the Persian Gulf, along with monetisation: i.e. paid service. It appears that the guild (professionalism) is a global idea, not a solely European one. But we should also remember - as previously mentioned - that the guilds were not confined to towns. Professionalism also aided agricultural and land development - including the wool industry (Lucassen, 2021).

Interestingly, it was also during the high middle ages that our European sense of use agreements formed: the idea of the 'commons'. These were "lands not officially controlled by anyone that all people had a right to use", which allowed peasants to gather wood for fires, for making charcoal, for building materials, provided access to "grazing land, and some limited trapping of small animals, collectively serving as a vital 'safety net'" (Brooks, 2022). What is really interesting is how common the idea of the commons is across cultures. The Incans, circa 1300, divided land into three - state, god and people, with: "The third part of the land according to the division above was in the manner of commons", the land for the people themselves (Lucassen, 2021, p. 167).

Fact checking is important: more so if an idea seems delightfully simplistic. But we also learn unexpected things along the way.

Bonus.


Sam

References:

Britannica. (2025). Guild: trade association. https://www.britannica.com/topic/guild-trade-association

Brooks, C. (2022). Western Civilization: A Concise History, origins of civilization to the renaissance. The Louisiana Library Network. https://louis.pressbooks.pub/westernciv/chapter/chapter14/

Epstein, S. A. (1991). Wage labor and guilds in medieval Europe. UNC Press Books.

Hickey, M. (2014). State and Society in the High Middle Ages. Bloomberg University. https://facstaff.bloomu.edu/mhickey/state_and_society_in_the_high_mi.htm

Lucassen, J. (2021). The Story of Work: A New History of Humankind. Yale University Press.

Stolzoff, S. (2023). The Good Enough Job: Reclaiming Life from Work[e-book]. Penguin.

read more "From feudalism to a world of work"

Friday, 5 November 2010

Newsletter Issue 192, November 2010



Sam Young Newsletter

Issue 192, November 2010
Hi guys,
When it comes time to finally do something with your website, it can be really hard to know What is Good Site Design. Read on, below.
There's a whole lot of opportunity out there in Emerging Nations & Markets
Don't forget, if you want to be taken off my mailing list, click here to send me a reply e-mail and I will remove your name.

What is Good Site Design?

If you are thinking about upgrading a website, as I am at present, you get to thinking about what constitutes good site design.
There is a whole lot of waffle on the web about what websites are great, and which are rubbish - and taking a look at the webby awards, you would get the impression that to have a good website, you need lots of flash (http://www.webbyawards.com/).
Harking back to my old art teacher, I would disagree. He, like many engineers, felt that simplicity was the key to good design. Making it easy for people to absorb your key messages.
So, after preparing a brief for my designer, writing up my consumer profile, and thinking about my brand, I have taken a trawl around the web, looking for nuggets on design. I have come up with a list of things which I think are key to good site design:
  1. Use an always visible left-hand navigation bar with branding (me)
  2. Keep text to a minimum (me)
  3. No wasted click-throughs - only have another level if necessary (me)
  4. Blog (cf online newsletter) as part of the website (me)
  5. Use universally accepted links colours (blue for normal, purple for visited). (Thakur, 2004)
  6. Home link in the top left corner & bottom of each page. (Thakur, 2004)
  7. Familiar, easy-to-read fonts used for text. Use fonts consistently in the same places (eg TNR headings, Arial text), and consistently with the brand. (Thakur, 2004)
  8. Allow resolution flexibility. Ensure viewability at 800 x 600, 1024 x 768 and larger resolution. (Thakur, 2004)
  9. Only underline links. (Thakur, 2004)
  10. Have a custom pop-up error page with a sitemap if there is a broken link. (Thakur, 2004)
  11. Have as much of the content as possible accessible at the first level. (Thakur, 2004)
  12. A logo in the upper left corner of the page. (Nielsen, 2004)
  13. A search box on the homepage. (Nielsen, 2004)
  14. No splash pages, pop-ups & little flash. (Nielsen, 2004)
  15. Breadcrumbs listed horizontally. (Nielsen, 2004)
  16. Using the label "site map" for the site map (which is recommended from user research on site map usability). (Nielsen, 2004)
  17. Placing the shopping cart link in the upper right corner of page. (Nielsen, 2004)
I would be most happy if we could get some discussion going on these.
Sourced & summarised from Thakur, Kshitij (2004). Website Design Conventions: General web conventions. Retrieved 16 November 2010 from http://www.theukwebdesigncompany.com/articles/article.php?article=241
Nielsen, Jakob (September 13, 2004). Alertbox: The Need for Web Design Standards - How Many Design Elements Are Standardized?. Retrieved 16 November 2010 from http://www.useit.com/alertbox/20040913.html 

Emerging Nations & Markets

Trendwatching's newsletter (http://trendwatching.com/briefing/) had some very interesting stats on emerging markets recently:
  • Developing economies "have accounted for nearly 70 percent of world growth over the past five years". (Source: Carnegie, 2010.)
  • The GDP of Emerging and Developing Economies accounted for 20% of world GDP in 2000, 34% in 2010, and an estimated 39% by 2015. (Source: IMF, 2010.)
  • The global emerging middle class now stands at two billion people who spend USD 6.9 trillion a year, a figure which is expected to rise to USD 20 trillion - twice current US consumption - by 2020. (Source: McKinsey, July 2010.)
  • Developing countries will account for two thirds of world trade in 2050. (Source: Carnegie, 2010.)
  • The GDP of emerging markets will grow to be about 1.3 times the size of advanced economies in 2050. China will be approximately twice the size of the United States in purchasing power parity (PPP) terms. (Source: Carnegie, 2010.)
  • India now has more rich households than poor, with 46.7 million high income households as compared to 41 million in the low income category. 62 per cent of Indian households belong to the middle class (Source: National Council of Applied Economic Research, August 2010.)
  • 700 million people will start using the Internet in Asia in the next 5 years (Source: McKinsey; September 2010)
So what does this mean for we Kiwis, tucked away at the bottom of the world?
New ideas, new markets, new consumers. As these emerging nations explore new opportunities, it creates opportunities for us to sell knowledge, expertise and innovation. In return we will gain inspiration and fresh ways of looking at what we do.
There is nothing like collaboration for fuelling creativity, and Kiwis are good at collaboration :-)

Show Leading Zeros in Excel

Excel doesn’t display leading zeroes in a numeric value. You may be thinking - why would I want to? You may want to enter a serial number on a form or an invoice number (eg Invoice 001250).
There are two ways to get Excel to display leading zeroes:
  • If you want to use a leading zero for mixtures of letters and numbers for phone numbers, postcodes or similar, so DON'T need Excel to recognise your entry as a number (ie, you don't need it to add up), it is very simple. All you need to do is enter an apostrophe (’) before your characters (eg '03 456 7890 ).
  • If you want Excel to read your entry as a number, you need to apply a custom format, as follows:
  1. Highlight the cell (or column, row or range) you want to show a leading zero in
  2. Right-click on your selection and choose Format Cells from the pop-up menu
  3. In the Format Cells dialogue box, click the Number tab
  4. In the Category field, choose Custom from the list
  5. In the Type field, enter the number of zeroes necessary to accommodate the largest value (eg, if the largest value you will enter has four numbers, enter "0000". If you need decimal places, enter "0000.00")
  6. Click OK.
Excel will now display leading zeroes. Thanks to TechRepublic (http://blogs.techrepublic.com.com/msoffice/?p=3901&tag=nl.e056) for this tip :-)

TLAs for SMEs

Here are this newsletter's TLAs (Three Letter Acronyms) for you:
  • SRM, Sustainability Risk Management. A business strategy aligning profit goals with environmental policies; more focused than CSR (Corporate Social Responsibility).

Please feel free to email me with any TLAs that you want to get the bottom (meaning!) of.

Tips, Short+Hot Keys
Over the next few newsletters, we are going to look at all you can do with Function keys. This time it is F6:
  • Access, Excel, Outlook, PowerPoint, Word, Windows "Go to the previous file window" Ctrl & Shift & F6
  • Access, Excel, Outlook, PowerPoint, Word "Go to the next file window" Shift & F6
  • Access "Move among the Query Designer panes, Anywhere in the target pane" Ctrl & F6
  • Access "Move between open windows" Ctrl & F6
  • Access "Move between the navigation pane and topic pane, or move among the Query Designer panes, Anywhere in the target pane, or switch between the upper and lower portions of a window (Design view of tables, macros, and queries and the Advanced Filter/Sort window only), or move between the navigation pane and topic pane when working with Help menu" F6
  • Excel "Move to the next pane in a workbook that has been split" F6
  • Excel "Move to the previous pane or move to the previous pane in a workbook that has been split" Shift & F6
  • Explorer "Switch between left and right panes " F6
  • IE "Move forward between frames " F6
  • Outlook "Activate Office Assistant while working in a document, repeat until at required subject" Alt & F6, Repeat
  • Outlook "Cycle through all the panes in the active window or move between Calendar, TaskPad, and the Folder List when moving around in day/week/month view" F6
  • PowerPoint "Display a topic from a thumbnail" F6 & Tab & Enter
  • PowerPoint "Move clockwise to the next pane or move between the navigation pane and topic pane" F6
  • PowerPoint "Move to the previous pane" Shift & F6
  • Publisher "Bring to front or move between the Navigation pane and the Help pane" F6
  • Publisher "Send to back" Shift & F6
  • Windows "Go to the next document window in the active application. Add SHIFT to go to the previous document window" Ctrl & F6
  • Windows "Move between active panes and the toolbar" F6
  • Windows Media Player "Show the anchor window menu" Alt & F6, Alt
  • Word "Go to the next active document window" Ctrl & F6
  • Word "Go to the next pane or move between the navigation pane and topic pane when working with Help menu" F6
  • Word "Next Window" Alt & F6
  • Word "Previous Window" Alt & Shift & F6

Hot Linx
When you are choosing colours for your brand or your website, check out the colour wheels to see how your logo aligns at http://www.letscolourproject.com/blog/2010/09/infographic-colours-of-the-top-100-websites/
For the Terry Pratchett fans out there who haven't heard of his short story "Troll Bridge", it is viewable at http://members.fortunecity.com/bookdepository/stories/pratchett/trollbridge/trollbridgetext.html
A cute site for a wee play with virtual fridge magnets - perhaps when you are on the phone - is http://isnoop.net/toys/magwords.php. You can drag & crop the 'magnets' wherever you like, creating meaning in chaos :-)
If you are feeling poorer now that the GST rate has gone up, check out http://www.globalrichlist.com/. Pop your annual household earnings into that (double NZ$ approximately equals the Euro) and feel briefly wealthy.

                                Catch you again soon!! E-mail your suggestions to me here
read more "Newsletter Issue 192, November 2010"