Rent or own?

Six years ago it was reported that house prices in Aotearoa were "65 times [more expensive] than they were in 1970" with "Aus...

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Consumer profile examples

As I posted earlier ( here ), d eveloping a consumer profile is a ‘fast & dirty’ way of segmenting a market. It forms a rough starting p...

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Consumer profiling

Market segmentation is a tool which allows us to divide a large market into smaller sub-markets with relatively similar needs. We do it so w...

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New Zealand's most complained about companies in 2018

Earlier this year, a list of NZ's most complained about companies appeared in the New Zealand Herald, which can be read here (Shaw, 1...

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Newsletter Issue 145, March 2008

Sam Young Newsletter Issue 145, March 2008 Hi guys, We have part two of our job seeker series by Ron McGow...

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