What is a "good" slide?

So: what makes for a good slide in a PowerPoint presentation? Each slide should act as a supportive visual aid. It should prioritise clarity...

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Continuous improvement and engagement

The research is in. It appears that continuous performance feedback models are the most effective for employees, as 65% of employees desire ...

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More on effective slide decks

Following on from the last post ( here ) on putting slide decks together, I thought I would put a few tips together for writing academic pre...

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The 93% non-verbal communication myth

Once upon a time, in a land far, far away there was an academic called Albert Mehrabian, who - aside from lecturing at California's UCLA...

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Effective PowerPoint slides

It is interesting how wrong we can get something as seemingly simple as creating a PowerPoint slide deck. A slide deck is - in my opinion - ...

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Citing personal communication

If we have obtained material from having interviewed someone, from having had an email conversation, or having recorded a conversation or an...

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Four steps to better communication

We can really get it wrong at work sometimes, but the trouble is that we don't know what we don't know. We can be blindly unaware of...

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Consumer profile examples

As I posted earlier ( here ), d eveloping a consumer profile is a ‘fast & dirty’ way of segmenting a market. It forms a rough starting p...

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Consumer profiling

Market segmentation is a tool which allows us to divide a large market into smaller sub-markets with relatively similar needs. We do it so w...

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Using the Gender-Decoder

I am sure that most of us now automatically use the Oxford gender neutral “they/them” instead of “his/her” or she/he. Not only does this rea...

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When streaming is a gush and dry

I don't know about you, but Covid-19 has really tested our communications at home. Not only have we found glitches at various times of t...

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PowerPoint and the Business School lecturer

Coming, as I do, from a business school background, I was quite struck by an article I read on the Times Higher Education online earlier thi...

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Downloading Issuu magazines

I don't know about you, but I like to read my magazines away from my desk. I still think of them as 'recreation' and associate...

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The phone is my servant

My mother always drove my siblings and I mad when we were kids, by saying "the phone is my servant; I am not its". There would b...

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Creating an online platform

Image from The Haze (2020) I was asked recently how a client could create a website. The question made me think, because really the firs...

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Running a Google Hangouts Session

If you need to talk to a load of people at once, Google Hangouts can be a useful platform to use. I use it when having short webinars with...

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White-knighting it

In a previous post, I suggested that when we supply reports, it is possible that no one has asked the "do we need this anymore?"...

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The Symbols of Language

Recently I read an opinion piece in the Guardian about emojis, and why the writer would never use them. The article was arguing that these...

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