Why are MLMs still around?

I cannot believe that multi-level marketing companies like Amway is still around: but an article in Spinoff last year made me realise that t...

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It's the putting right that counts

Until 2004 (Hannis, 2006) here in New Zealand there was a housewares retailer called L. V. Martin and Son, based in the Ngauranga Gorge in W...

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Even more catchphrases!

Already it is time for another lot of catchphrases. Firstly, in the words of the old woman to the dodgy Knight from the The Wife of Bath...

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The Gartner Hype Cycle

Have you heard of the Gartner Hype Cycle? This model "describes the typical progression of the infiltration of new technologies into so...

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Catchphrases ride again!

Already it is time for another lot of catchphrases. Having written about these before ( here ), I continue to record those items I stumbled ...

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Even more on catchphrases

Oh no: it is time for another update on catchphrases. I have written about these before ( here ), and have continued recording those items I...

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What is a Veblen good?

Have you heard of a "Veblen good" (Boyle, 2024, 1:50)? I hadn't until late last year. A Veblen good is one which, despite an i...

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More on catchphrases

Our family were collectors of catch phrases from popular media which somehow managed to anchor in our collective psyche. As we have created ...

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Catchphrases

We use catchphrases as social shorthand to convey meaning, and to create connection (Harris et al., 2008). Catchphrase was beautifully detai...

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The 10 Ps of the marketing mix

Where once in marketing we had the marketing mix consisting of 4 P's - product, place, price and promotion, coined by Borden (1964) - we...

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The 7 Ps of the marketing mix

The Marketing Mix (Borden, 1964) is a set of controllable marketing variables that we blend ('mix') together to create a marketing p...

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Consumer profile examples

As I posted earlier ( here ), d eveloping a consumer profile is a ‘fast & dirty’ way of segmenting a market. It forms a rough starting p...

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Consumer profiling

Market segmentation is a tool which allows us to divide a large market into smaller sub-markets with relatively similar needs. We do it so w...

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MLMs and pyramid schemes

I have written before about multi-level marketing (MLM) companies ( here ), which are effectively pyramid selling. Those companies say that ...

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Where AIDA came from

The AIDA model is a cornerstone of the marketing toolkit. AIDA is an acronym for four characteristics of marketing: awareness; interest; des...

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